# Email marketing with Shopify Messaging (formerly Shopify Email)

Level: Beginner. About 45 minutes. Plans: Basic, Grow, Advanced and Plus. Checked against Shopify's documentation on 2026-10-08.

**Short answer:** Shopify Email is now called Shopify Messaging, and it sends email, SMS and WhatsApp campaigns from your Shopify admin [1]. Set your sender address in Settings > Notifications, then go to Apps > Messaging, click Create campaign, pick a template and a segment, send a test and click Review to send or schedule it [2][3]. Each store gets 10,000 free emails a month [4].

## Before you start

Shopify Messaging, formerly Shopify Email, lets you create and send email, SMS and WhatsApp marketing campaigns from your Shopify admin, plus marketing automations [1]. This guide covers one email campaign.

- **Plan.** Shopify Messaging is available on the Basic, Grow, Advanced and Plus plans [1]. Your store must be on an active, paid plan, have the Online Store sales channel and have a payment provider set up [5]. On a free trial or the Pause and Build plan, you can build campaigns and send tests to yourself, but not send to subscribers [5].
- **Network Intelligence.** Shopify Network Intelligence must be turned on in your privacy settings [1].
- **Cost.** All stores on these plans get 10,000 free emails at the start of each month. After that, it costs $1 USD per 1,000 emails up to 300,000, then less at higher volumes [4]. Abandoned checkout automations are free and don't count toward the limit [4]. Extra charges appear on your next Shopify invoice as Marketing emails [4].
- **Consent.** Send promotional email only to customers who agreed to receive marketing from your store. Buying an email list is prohibited by Shopify's Terms of Service [6].

Worked example: a candle shop selling 40 products in the US and Canada sends a fall launch email to everyone who subscribed.

## Steps

1. **Set your sender address.** From your Shopify admin, go to **Settings** > **Notifications**. In the **Sender email** section, enter your email address and click **Save** [2]. Avoid addresses with "no-reply", "do-not-reply" or "noreply" [2].
2. **Authenticate your domain.** In the **Sender email** section, click **authenticate your domain** and add every CNAME record shown at your domain provider. Changes can take up to 48 hours [2]. If your domain is with Cloudflare, GoDaddy or IONOS, you can click **Authenticate automatically** instead [2].
3. **Add a DMARC record.** At your domain provider, add a TXT record with the host `_dmarc` and the value `v=DMARC1; p=none;`. Your domain can have only one DMARC record [2]. Automatic authentication doesn't add this for you [2].
4. **Open the app.** Shopify Messaging is installed by default [7]. Go to **Apps** > **Messaging** [3]. If it is missing, install it from its Shopify App Store page with **Add app** and **Install app** [7].
5. **Set a spending alert.** In the app, click **Settings**. In **Monthly spending alert**, click **Add threshold**, enter an amount and click **Save** [7]. The alert emails the account owner but doesn't stop billing [7].
6. **Start a campaign.** Go to **Apps** > **Messaging**, click **Create campaign**, then select an email template [3].
7. **Choose who gets it.** In the **To** field, click the segment drop-down menu and choose **All email subscribers** or a customer segment [3]. The candle shop picks **All email subscribers**.
8. **Write the subject and preview text.** Enter a subject line. Optionally, enter preview text, which shows after the subject in the inbox [3].
9. **Edit the content.** Click a section to edit it. To add a section, hover where you want it and click **+**. To remove one, click it and then the trash can icon [3]. Shopify doesn't check spelling, so proofread [3].
10. **Send a test.** Click **Send test**, enter up to five email addresses one at a time, then click **Send** [3]. Open the test on your phone and computer.
11. **Review and send or schedule.** Click **Review**, then **Schedule send**. Select the suggested time and click **Schedule**, select **Now** and click **Send**, or select **Custom date and time**, set the date and time and click **Schedule** [3]. An estimate of the cost appears before you send [3].

## Check your work

- In **Settings** > **Notifications**, your sender address shows as your own domain, not `store+123@shopifyemail.com` [2].
- Your test email arrived and every link opens the right page [3].
- In **Customers**, the **Email subscribers** segment has the number of people you expected to reach [6].

## Common problems

- **"My emails come from a shopifyemail.com address."** Your domain isn't authenticated, so Shopify rewrites the sender to `store+123@shopifyemail.com`. Add the CNAME and DMARC records [2]. Removing the CNAME records later resets the sender the same way [2].
- **"The app says fewer people than my customer list."** Shopify Messaging only emails customers who accepted marketing, so the count can differ from the **Customers** page [6].
- **"My campaign went to fewer subscribers than I expected."** Smart delivery is on by default and sends only to engaged subscribers. Find it under **Apps** > **Messaging** > **Settings**, in the **Delivery** section [8]. Turning it off can raise bounces, spam complaints and costs [8].
- **"My scheduled email went back to draft."** If a segment has 0 subscribers when the email is due to send, it reverts to a draft [3].
- **"I can't send to my list."** You can't send to subscribers on a free trial or the Pause and Build plan [5].
- **"I need to stop a scheduled email."** Open the campaign, click **Edit send date**, then **Remove send date** [3].
- **"I want to attach a PDF."** Attachments aren't supported. Upload the file to your store and link to it [3].

## Further reading

- [Create email marketing campaigns using Shopify Messaging](https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-messaging/email/create-email/create-campaigns) [3]
- [Shopify Messaging email pricing](https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-messaging/email/pricing) [4]

## Sources

1. [Shopify Messaging](https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-email), Shopify Help Center, accessed 2026-10-08
2. [Setting up your sender email address](https://help.shopify.com/en/manual/intro-to-shopify/initial-setup/setup-your-email), Shopify Help Center, accessed 2026-10-08
3. [Create email marketing campaigns using Shopify Messaging](https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-messaging/email/create-email/create-campaigns), Shopify Help Center, accessed 2026-10-08
4. [Shopify Messaging email pricing](https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-messaging/email/pricing), Shopify Help Center, accessed 2026-10-08
5. [Requirements for using Shopify Messaging](https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-messaging/requirements), Shopify Help Center, accessed 2026-10-08
6. [Email subscriber list management](https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-messaging/email/subscriber-list-management), Shopify Help Center, accessed 2026-10-08
7. [Set up the Shopify Messaging app](https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-messaging/setup), Shopify Help Center, accessed 2026-10-08
8. [Optimizing your marketing campaign delivery and deliverability](https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-messaging/delivery), Shopify Help Center, accessed 2026-10-08

Source page: https://webmerchants.net/guides/email-marketing-with-shopify-email