Skip to content

Web MerchantsShopify guides, step by step

Search the guides/

Guides What changed Launch checklist Glossary How we work

Before you make your store public

23 checks drawn from the Launch guides. Each group links to the guide that walks you through it. Your ticks are saved in this browser only.

0 of 23 done

Create your store and find your way around the admin

Store name, address and contact details saved in Settings > General
Store currency and time zone set before the first order

Add products, variants and inventory

Every product has a price, photos and a weight
Inventory tracking turned on with correct quantities
Products you want to sell are set to Active

Pick a theme and edit it in the theme editor

A theme is published and shows your logo and colors
Home page sections edited with your own text and images

Set up Shopify Payments or another payment provider

A payment provider is active in Settings > Payments
A test order went through and test mode is turned off again

Store SEO basics

Home page title and meta description set
Every product has a page title and meta description
Sitemap submitted to Google Search Console

Sell in person with Shopify POS

Retail location added with a valid address
Card payments show as activated in the POS app
Test sale appears in your admin orders

Set up shipping zones and rates

Shipping zones cover every country you sell to
Rates tested with your heaviest and lightest product

Taxes, store policies and legal pages

Tax is collected in every place you are registered
Return, privacy, terms and shipping policies are published
Policies are linked in your footer menu

Place a test order and make your store public

A test order went through checkout and appears in Orders
Test mode is off in Settings > Payments
Your store is set to Public, not Private

Web Merchants

Step-by-step Shopify guides. Every step links to the Shopify page it comes from. Nobody pays to be mentioned.

Stages

Launch · 9 guides
Grow · 9 guides
Scale · 8 guides

About

How we work
How we make money
Corrections
What changed

For machines

llms.txt
llms-full.txt
Sitemap

Not affiliated with or endorsed by Shopify Inc. “Shopify” and Shopify feature names are trademarks of Shopify Inc., used here only to say what the guides cover.