Web MerchantsShopify guides, step by step

GuidesStage 2

Grow: first sales

From first orders to repeat customers and new countries. 9 guides, about 6 h 25 min in your own admin. Follow them in order, or start wherever your store is now.

  1. Read your analytics and reportsUse the Analytics dashboard, reports and Live View to see sales, sessions and orders, compare periods and export data.30 min · checked Oct 8
  2. Email marketing with Shopify Messaging (formerly Shopify Email)Set up your sender address, then create, test and send an email campaign to your subscribers with Shopify Messaging.45 min · checked Oct 8
  3. Discount codes and automatic discountsCreate a discount code or an automatic discount, set who can use it and what it combines with, then share it with a link.20 min · checked Oct 8
  4. Store SEO basicsSet page titles, meta descriptions, alt text and redirects, then submit your sitemap to Google Search Console.60 min · checked Oct 8
  5. Recover abandoned checkoutsFind checkouts that customers started but did not pay for, send recovery emails automatically or by hand, and measure what comes back.30 min · checked Oct 8
  6. Sell internationally with MarketsCreate a market for the countries you want to reach, then set its currency, language and domain so shoppers there see a local store.60 min · checked Oct 8
  7. Customer accounts and segmentsLet customers sign in to your store, then group them into segments you can email, reward with discounts or export.35 min · checked Oct 8
  8. Sell on social and marketplace channelsAdd a sales channel such as Facebook and Instagram, Google and YouTube or TikTok, and choose which products it can sell.45 min · checked Oct 8
  9. Keep your store fast: images, apps and theme codeRead Shopify's web performance reports, find slow pages, then trim apps, images, sections and tracking code that slow your store down.60 min · checked Oct 8